TouchDesigner and Notch Power an Interactive Arm Showcase at Mobile World Congress
A product history display can easily turn into a static wall of devices. At Mobile World Congress, this Arm showcase took a different route. It used Touch Designer and Notch to turn 50 years of Arm chip architecture into a live, selectable experience.
The installation was designed to help visitors explore product lines powered by Arm over several decades, from early products such as the BBC Micro through to the Mars Rover. Instead of asking people to follow a fixed running order, the system allowed our client to choose the product lines they wanted to see. The product carousel changed in real time across a large, multi-screen canvas, with Touch Designer handling control and Notch driving the rendered content.
The showcase turned product history into a live experience
The core purpose was simple: show the breadth of products that have used Arm chip architecture over the last 50 years, while keeping the experience fast, clear, and flexible.
That matters in a busy event setting such as Mobile World Congress. Visitors do not always arrive in neat groups. Some want to see automotive products. Others are interested in mobile, IoT, AI devices, or consumer technology. Our client was able to tweak the visuals on the screen dependent on their clients attending next meeting or the theme for the day without any understanding of the underlying system.
Touch Designer was the natural control layer for this kind of work. It could receive input from the web interface, manage states, route signals, and keep the multi-screen output in sync. Notch provided the visual engine for high-quality real-time scenes.
The Mobile World Congress setup used four screens and two RTX 5090 servers
The physical installation centred on four 95-inch screens. Used together, they gave the showcase a wide, high-impact format suited to product timelines, category grids, and large-scale motion.
Behind the screens, two RTX 5090 servers provided the graphics power needed for real-time playback and rendering. This kind of setup gives a production team room to handle demanding scenes, multiple outputs, live transitions, and high-resolution visual content.
System element | Role in the showcase |
Four 95-inch screens | Created the main visual canvas for product stories and rendered scenes |
Two RTX 5090 servers | Supplied GPU power for real-time graphics and multi-output performance |
Touch Designer | Managed control logic, inputs, routing, timing, and system behaviour |
Notch VFX | Created and rendered the real-time visual scenes |
Web-based UI | Let clients select product lines and trigger live updates |
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